Meet Natalia Freedman
Natalia Freedman is a highly respected New York–based permanent makeup (PMU) artist, educator, and champion of lip-blush and brow artistry. As the co-founder and owner of Illuminate INK Studio & Academy, she leads a team of top-tier artists while also training aspiring PMU professionals.
With more than 8 years dedicated to PMU, Natalia brings deep experience and passion to her craft.
She initially trained in traditional makeup (since around 2006), but shifted to permanent makeup in 2017, delivering work that combines beauty, precision, and long-lasting elegance.
Natalia is also a multiple champion: she has won recognition for her lip blush work, and she is frequently invited to teach at masterclasses, sharing her signature techniques for hybrid and airy brows, lip blushing, and foundational PMU strokes.
Her philosophy centers on enhancing natural beauty and building confidence through subtle, refined pigment work. As a trainer, she emphasizes strong fundamentals — from sketching to stroke precision — empowering her students with the skills and mindset to succeed long-term in the PMU industry.
Whether in her studio or on the stage of PMU conferences, Natalia continues to be a trailblazer, blending artistry with education, and leaving a lasting impact on both clients and upcoming artists.