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Natalia Freedman

Meet Natalia Freedman Natalia Freedman is a highly respected New York–based permanent makeup (PMU) artist, educator, and champion of lip-blush and brow artistry. As the co-founder and owner of Illuminate INK Studio & Academy, she leads a team of top-tier artists while also training aspiring PMU professionals. With more than 8 years dedicated to PMU, Natalia brings deep experience and passion to her craft. She initially trained in traditional makeup (since around 2006), but shifted to permanent makeup in 2017, delivering work that combines beauty, precision, and long-lasting elegance. Natalia is also a multiple...